Poutine Tang
Creating the branding for "Poutine Tang" was an exciting journey from concept to execution. When the owner approached me with the vision to transform his food truck into a vibrant standout among the bustling food scene, I knew exactly where to begin. Harnessing the essence of street culture and the irresistible allure of poutine, I embarked on crafting a brand identity that would captivate audiences and tantalize taste buds.
Drawing inspiration from the amazing movie Poutie Tang, and the bustling streets and vibrant energy of urban life in Denver. I opted for a street-style aesthetic infused with bold, eye-catching elements. The logo itself was a labor of love, meticulously crafted to embody the essence of "Poutine Tang." Incorporating dynamic typography and playful imagery, the logo became an instant representation of the truck's unique identity.
Color played a pivotal role in bringing the brand to life. Bold, vivid hues were carefully selected to evoke a sense of excitement and playfulness, while also ensuring maximum visibility in the crowded food truck scene. From the fiery reds to the zesty yellows, each color was chosen to evoke the irresistible flavors of poutine and to make "Poutine Tang" impossible to ignore.
As the branding extended beyond the logo to encompass the entire food truck and social media presence, consistency was key. Every design element, from the menu boards to the social media graphics, was infused with the same infectious energy and unmistakable flair that defines "Poutine Tang." The result was a cohesive and visually striking brand that not only stood out in the sea of food trucks but also left a lasting impression on all who encountered it.
In the end, "Poutine Tang" emerged as more than just a food truck—it became a symbol of culinary adventure and urban excitement. With its bold branding and irresistible charm, it continues to draw crowds and delight taste buds, solidifying its place as a standout in the vibrant world of street food.